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CORPORATE GUIDE / BRAND INTRODUCTION

Japan’s Leading Inbound Bus Tour Company

Premium One-Day Bus Tours Completed Locally

1 Million+ Travelers Served
Direct Operations Across Japan
Professional Local Guides
Multilingual Support
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CORPORATE INFORMATION

One-day bus tours planned and operated by our local team in Japan

Since our founding in 2013, we have guided over 1 million travelers in the past 13 years. We offer day tours that make it easy to visit major Japanese tourist spots that are difficult to reach independently. We curate unique regional itineraries and manage our own guides.

6
Operating Cities
124
Local Guides
15
Office Staff
2
Japan & Korea Entities

CORPORATE INFORMATION

YouTourBus   

One-day bus tours planned and operated by our local team in Japan

Since our founding in 2013, we have guided over 1 million travelers in the past 13 years. We offer day tours that make it easy to visit major Japanese tourist spots that are difficult to reach independently. We curate unique regional itineraries and manage our own guides.

6
Operating Cities
124
Local Guides
15
Office Staff
2
Japan & Korea Entities
Company YOU TOUR Co., Ltd.
Address Yashima Hakata Ekimae Bldg. 3F, 3-8-20 Hakata Ekimae, Hakata-ku, Fukuoka 812-0011, Japan
CEO Baek SeongHo
Founded September 9, 2013
Capital JPY 50 million
License Japan Tourism Agency Class 1 (No. 2099) / JATA Member
Website www.youtour.co.jp
Contact TEL +81-92-292-0624
FAX +81-92-292-0634

History

2013

  • YOU TOUR Co., Ltd. founded
  • Class 3 Travel Agency registered

2014~2016

  • Foundation laid for inbound business
  • Bus tours launched: Fukuoka (2014), Okinawa (2016)
  • Joined JATA as a regular member (2016)

2017

  • Upgraded to Class 2 Travel Agency
  • Korean entity established (now YTK Co., Ltd.)
  • Bus tours launched: Osaka, Sapporo

2018

  • Upgraded to Class 1 (JTA No. 2099)

2019

  • Inbound tours expanded across Japan

2020~2022

  • Pandemic response & restructuring
  • Bus operations wound down; operations streamlined

2023~Present

  • Inbound market recovery & re-expansion
  • Bus tours launched: Nagoya (2024), Tokyo (2025)
  • Tour offerings expanded for global travelers

TOUR VALUE

One-day tours  of Japan's iconic destinations, plus Smart Transfer services  for global travelers 

From one-day tours that bring Japan's must-see spots together in a single day, to  Smart Transfer  connecting airports, city centers, attractions, and hotels, we help first-time visitors travel through Japan with ease.

From routing and guides to local insights, free time, and on-site support,

we take care of every step of the journey.

"

We turn transportation
into a curated travel experience.

"

WHY YOUTOURBUS

What makes YOUTOURBUS different: 4 reasons

We design one-day tours that first-time visitors

and longtime residents of Japan alike can enjoy with ease.

From curated routes and comfortable rides

to reliable local operations and unforgettable destinations,

we take care of every moment of the day.

PRODUCT LINEUP

Connecting Japan's iconic destinations, 

Signature One-Day Bus Tour Lineup by Region

 We focus on Japan's iconic regional landmarks, 

 connecting destinations difficult to reach 

 via public transit into a single-day bus tour. 

We curate itineraries based on regional highlights,

seasonal demand, and traveler preferences,

offering a lineup that our partners

can readily propose to their clients.

もっと見る

OPERATION SYSTEM

Two entities in Japan and Korea, working as one, a stable operating system

Our Japan HQ, YOU TOUR Co., Ltd., and Korean entity YTK operate jointly.

The Japan HQ leads  tour planning, bus operations, guide assignment, and on-site response, while YTK manages  communication with Korean customers and partners, sales channels, and marketing.

1-Day Bus Tour Annual Customer Volume Trend
Annual Peak
01
Japan HQ
YOU TOUR Co., Ltd.
  • Tour planning & development
  • Bus & on-site operations
  • Regional partners
  • Guide & on-site support
02
Korea Entity
YTK Co., Ltd.
  • Customer communication
  • Sales channels
  • Partner collaboration
  • Product info & content
03
Local Partners
Local Partnership Network
  • Major transport operators across Japan
  • Extensive local network of attractions, hotels, and restaurants

GUIDE & CS SYSTEM

124 regional guides on the ground every day, alongside our travelers

Our greatest strength is our  guides who know the field inside and out.

They stay with travelers throughout the entire day, from gathering and boarding to transit, sightseeing, and on-site support, running tours for travelers from around the world and  delivering global tours, providing multilingual service so guests can travel with ease. 

Active guides by city (2026)
FukuokaFUKUOKA
38
OkinawaOKINAWA
13
OsakaOSAKA
26
NagoyaNAGOYA
11
TokyoTOKYO
9
SapporoSAPPORO
27
Total: 124
Freelance shifts · 4-language support (KR · JP · ZH · EN)
Operation
Fukuoka HQ & Seoul Branch

Our Japanese and Korean entities work in synergy,
providing seamless operational support for both regions.

Fukuoka HQ Seoul Branch
Language
4-Language Expertise

We provide full customer support in KR, JP, ZH, and EN,
managed collectively by our Fukuoka and Seoul offices.

Japanese Japanese Korean Korean Chinese Chinese English English

TRACK RECORD

Chosen by 1,000,000+ travelers,

the proven one-day bus tour brand in Japan

Since launching operations in Fukuoka in 2014, we have expanded our footprint and steadily increased our guest volume.

Following a full recovery from the pandemic in 2023, we welcomed over 160,000 guests in 2024, achieving 3.1× our 2018 volume and reaching an all-time high.

Total Operational Milestone

1,038,860
guests+

Combined total of 1-Day Bus Tour
and Smart Transfer

  • ✓ Over 1 million guests served in 13 years
  • ✓ 162,594 guests served in 2024 (Peak Year)
  • ✓ 50,000 guests served in 2026 Q1

1-Day Bus Tour Total

608,793 guests

2014.06 — 2026.03

DOTON PISTON BUS Total

430,067 guests

2017.07 — 2020.03

2024 PEAK YEAR

162,594 guests

AVG. RATING

★ 4.85 /5.0

TOUR AREA

Choose a city that matches your travel style

and begin your own special journey.

From Fukuoka to Sapporo,

discover Japan’s most loved destinations all in one place.

Carefully selected regional courses and hidden gems await you.

もっと見る

CUSTOMER REVIEW

What we deliver isn't just transit. 

It’s the experience of a comfortable day.

We run on-the-ground tours 

that make even unfamiliar regions easy to explore. 

Reviews highlight effortless travel, friendly guides, 

and efficient itineraries as the top satisfaction drivers.

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36,306+
Cumulative Reviews
5,493+
Cumulative Reviews
3,037+
Cumulative Reviews
5,164+
Cumulative Reviews
50,000+
Cumulative Reviews
(as of 2026.04.29)

PARTNERSHIP VALUE

We bring proven local tour products,

and travelers experience an easier Japan trip

Through partnerships, we aim to deliver 

an even more polished travel experience to every customer. 

Built on local operating capability and proven tour products, 

we pursue partnerships that grow sustainably together.

Direct
YouTourBus
Naver Smart Store
Naver Travel
OTA
Klook
MyRealTrip
NOL
KKday
Triple
Waug
Tourvis
Hanatour
Coupang
01
Proven Track Record
Sales stability backed by 1M+ travelers served
02
Local Operations in Japan
Local entity & regional partner network in place
03
Diverse Regional Products
Fukuoka · Okinawa Osaka · Nagoya Tokyo · Sapporo
04
International Traveler Reach
Multinational customer experience with multilingual in-house guides
05
Sales Channel Reach
Owned platforms · global OTAs,
diverse channel experience

CONTACT

Partner with YOUTOURBUS for

trusted local Japan tour products

At YOUTOURBUS, we have guided travelers visiting Japan together with

travel agencies, platforms, OTAs, and regional tourism partners.

From regional product sales to new course co-planning,

we tailor our collaborations to meet the needs of every global partner.

Listing & Sales Partnership Regional one-day bus tour product registration and sales
Platform & OTA Integration Operating products within online sales channels
Agency B2B Supply Supplying Japan local tour products to global travelers
Global Client Collaboration Tour operations and joint marketing for multinational travelers
New Course Co-planning Developing tour products by region, season, and target

Japan Flag Japan HQ

YOU TOUR Co., Ltd.

3-8-20 Hakata-ekimae, Hakata-ku, Fukuoka 812-0011, Japan
Yashima Hakata-ekimae Building 3F

TEL +81-92-292-0624  ·  FAX +81-92-292-0634

E-MAIL: youtourbus@gmail.com

Korea Flag Korea Office

YTK Co., Ltd.

35, Seokgye-ro 13-gil, Nowon-gu, Seoul, Korea

TEL +82-70-5213-2608  ·  Mon–Fri 10:00–17:00 (KST)

WEBSITE youtour.co.jp WEBSITE youtourbus.com SMART STORE smartstore.naver.com/youtourbus INSTAGRAM @youtourbus_kr INSTAGRAM @youtourbus_official YOUTUBE @youtourbus5935 BLOG blog.naver.com/youtourbus